The benefits of using in-store radio
Increase sales and average sale value
Research shows that customers make around 80% of purchasing decisions whilst in store. This relates not only to the final decision on a preconsidered item, but also importantly to spontaneous buying decisions. In store radio or using a retail radio is proven to increase sales significantly with examples of increases over 40% being commonplace.
Increase customer awareness of promotional offers and events
In store merchandising is a well-developed sales tool. When in store radio is used to highlight the merchandising offer and direct customers to the location in store, experience shows that the offer promoted on radio can achieve up to 3 times the interest of a non in store radio supported merchandise offer.
Ensure administrative compliance with all licensing requirements
There is increasing pressure from the licensing authorities for retailers to comply with the five licenses covering the broadcast or re-broadcast of music in a public place.
Complying with these requirements can be a considerable administrative task for both the individual stores and the support office. 17 South Ltd manages this entire task as part of the service.
Achieve higher customer satisfaction by entertaining
People turn to music for relaxation, in fact music is a pre requisite of setting the scene in many situations. The 17 South player software has the ability to create a positive ambiance helping customers feel more at home and to enjoy their shopping experience.
Ensure that customers are informed on products and services
The product offering is constantly developing and being refreshed. 17 South in store radio is the ideal vehicle to provide customers with the information on today's product offerings or changes of services. A better-informed customer is more confident in the environment, more likely to be positive in purchases.
Contribute to better staff satisfaction and a professional sales environment
In-store radio has a positive impact on staff. There are examples of staff who are strongly motivated by their company's in store radio product because it helps them to do a better job and makes their environment more professional.
Inform customers of safety and other in store messages 17 South in store radio can be used to inform customers on safety or any other specific messages a store may have from time to time.
Reinforce brand positioning statements
The ability to bring already established branding messages into the store and reinforces them with customers when they are in the store and purchasing is a powerful communication tool.
Quality programming
Consistent quality is absolutely vital for in store or retail radio.
All programming is preplanned and mixed to professional standards to ensure consistently delivered sound levels, something not achievable with the simple playing of CDs
Offer the opportunity to be self-liquidating through external advertising
The strength of performance offered by in store radio is becoming well recognised by suppliers to the retail networks. It is considered to be a mainline media, and becoming a preferred media choice based on sales success. There is the opportunity to develop advertising revenue for a retail group which will in part or fully fund all operating costs for the service.
Require minimal involvement at store or support office level
The service offering from 17 South Ltd Ltd is based on the absolute minimum involvement from busy retail store or support office staff. Once all the standards are set with the relevant people, 17 South Ltd takes responsibility to manage the entire operation to those standards with regular reporting on all aspects of the operation.
