17 South Player Competitive Analysis:
There are several ways of delivering music and advertising messages to a retail store:
DESIRABLE ELEMENTS RADIO BROADCAST SATELLITE MUSIC COMPACT DISK 17SOUTH!
Freedom from satellite communication problems.
YES
NO
YES
YES
Ability to play localised, sectored or global advertising across a retail group.
YES
YES
LIMITED
Freedom from competitive advertising.
NO
YES
YES
YES
Ability to play external music such as CD's, Satellite music or Radio and insert messages
NO
NO
NO
YES
Ability to play advertising and messages as many times per hour as required.
NO
NO
YES
NO
Ability to play messages at exact times to the minute e.g. time announcements "The time is six minutes past three"
NO
NO
NO
YES
Ease of operation - no tapes or CD's to be loaded. Everything is "remotely controlled"
DESIRABLE ELEMENTS RADIO BROADCAST SATELLITE MUSIC COMPACT DISK 17SOUTH!
YES
GENERALLY NO
NO
YES
Volume can be varied remotely by the hour to suit instore "noise" levels
NO
NO
NO
YES
NO
NO
NO
YES
Ability to synchronise still images with audio for instore plasma screens.
NO
NO
NO
YES
Freedom from access by staff to change music or messages
NO
NO
NO
YES
NO
"On request" control function to vary music volume in relationship to advertising
Abilty to synchronise video advertising with audio and still images as a single package.
NO
NO
NO
YES
RELIABILTY If in the unlikely event a player stops, the software automatically restarts the players.
NO
NO
NO
YES
